Monday, September 30, 2013

The Starting Off Project | Mascara


Hello, beauties! How's your Monday treating you? Today is the sixth entry in The Starting Off Project, and it's all about one of my absolute favorite products, mascara! We'll be exploring the ins and outs of this particular product, what it is, what it does, how to apply it, and which ones are worth adding to your collection. Ready to take your mascara game to the next level? Then, let's get started!

So, for those who've been living under a makeup rock, what is mascara? Mascara is a lovely little product that is applied to your eyelashes that enhances the eyes and gives them a POP! Mascara is a great finishing touch, and I find that no matter how plain or extravagant you create your eye look, mascara is what really sets the deal.

It comes in several forms, but people are most familiar with the liquid form that comes in cute little tubes perfect for sticking in your makeup bag. From the 1910s through 1950s or so, it was most popular in cake form. Back then, mascara came in little bricks with an applicator brush similar to a toothbrush. You would wet the brick, rub the brush back and forth across it, and then apply it to the eyes. A lot of women would wet the brick by spitting on it! Even though you can still purchase cake mascara, just look at how far we've come!


Mascaras also come in different formulas that do all sorts of different things to our lashes. You can define, lengthen, thicken, lift, curl, or do combinations of those with just one tube. From there you have your choice of a wide variety of colors. Most women go for standard black, brown or clear, but you can also find all sorts of wacky colors. I have a jade mascara that I've been dying to try!

Any person starting out in the world of mascara should invest in getting a simple black one at the very least. Every drugstore brand makes a black mascara, so you should have no trouble finding one to give a go on any budget. It's also worth looking into getting a clear mascara as they can do double duty as a brow-taming gel. Fabulous!

Don't forget about whether you need a waterproof formula or not. I always opt for waterproof because in the crazy heat here, waterproof is the only kind that doesn't melt off your face. If you're going to be crying, or there is a chance you'll get wet (i.e. rain, swimming) go for waterproof. No one wants dark mascara streaks all over their cheeks!

When it comes to mascara, I'm the type of person to have loads of different ones lying about. I usually wear budget brands because, to be honest, most are just as good as higher end products. It's one of the makeup products that I find to have just as good of quality across all price points. It's a real score for the consumer.


With mascara, I'm typically looking for products that lengthen and make my eyelashes as dark as possible. I have tiny, pale lashes that definitely benefit from wearing mascara. One of my favorites is L'Oreal's Double Extend Beauty Tubes mascara, $10.95. As stated in it's name, it gives length by creating "tubes" around your lashes. I love it because it doesn't flake as much as fiber extensions, and the wear is incredible. These babies don't budge!

I also really love Maybelline's Illegal Length mascara, $9.39. This one is your standard fiber extension mascara, but it builds up so beautifully without me feeling like I've got clumpy lashes. These make my lashes long enough that they start to tickle. One of the best drugstore mascaras on the market, I think! And on the higher end of things, I love Lancome's Hypnose Star mascara, $28.00. While it doesn't make my lashes quite as long as others, it does give them the ultimate baby doll effect which is so fun and youthful.

Before we wrap up, I leave you with this little mascara tip. You know how a lot of curling mascaras tout curved brushes that help to achieve the effect? Don't buy into them just for the brush! If you are dying to try a curved brush, you can make any standard mascara brush curved. Most mascara brushes are created with wire middles, so you can curve your favorite mascaras yourself for the exact same effect and save your money!

So what are your favorite mascaras? Any tricks that you've picked up along the way?



  1. Great post! Just so happens my hand decided to breakdance or something this morning and I dropped my work mascara. I may try Illegal Length next! :)

  2. I was a really big fan of Prestige mascaras. My Biggest Lashes was my favourite for quite some time.

  3. Great post! Wow, I can't imagine using cake mascara, it just seems like so much work! Haha! And great tip, some wands seem so delicate that I never even thought of curving them. As for my favorite mascara, I love Maybelline Falsies for drugstore and Benefit They're Real for high end.

  4. I'm slightly obsessed with the Australis Voluptulash, it uses a silicon brush and a tubing formula which I love! But I've almost run out, so I might have to branch out and try something new... some great ideas here, thanks!

    Amy | Bubbles & Blush

  5. Cake mascara sounds kind of gross - surely they were just essentially spitting in their eyes haha, not particularly hygienic but hey! It's interesting to know how much things have changed - I'm glad we have our trusty tubes now! My favourite mascara has always been anything from the Maxfactor false lash effect range. At the moment, it's the clump defy version, I think it's fantastic! xx

    Squares - Bookworm and Beauty Enthusiast

  6. I also like Lancome's Hypnose Star mascara, but mine got over and now I'm loving Too Faced Better Than Sex mascara :)

    Pink Frenzy


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